From Exhibit to Experience: Introducing AI Characters in Museums and Visitor Attractions
What if history could talk back? AI is now making that possible, turning visitors into active participants in their own learning journeys. Museums and attractions are harnessing AI-powered characters to create interactive, real-time conversations with the past. Ready to transform your visitor experience?
Here’s how to get started.
1. Keep the Visitor Experience Front and Centre AI characters are not just a novelty; they’re an opportunity to deepen engagement. Whether it's a historical figure or a fictional persona, these characters should offer rich, meaningful interactions that enhance the visitor journey. At 1956 Individuals, we focus on creating AI characters that respond in real-time and interact in a way that feels natural, adding layers of context and intrigue to the visitor experience.
2. Stay True to the Story One of the greatest challenges is balancing technology with authenticity. When introducing AI, ensure that the characters stay true to the historical or cultural narratives they represent. Visitors come for the story, and AI should enhance that, not detract from it. At 1956 Individuals, we focus on creating characters grounded in thorough research, whether they speak in multiple languages like Queen Eleanor of Castile or offer unique insights into a particular time period, like Alan Turing at Bletchley Park.
3. Make It Interactive and Dynamic The beauty of AI is its ability to provide dynamic, real-time interactions. AI characters shouldn’t just deliver static, pre-programmed responses but adapt to each visitor’s curiosity. Personalisation is key—whether through language options, historical details, or even the tone of the conversation. Our work at 1956 Individuals emphasises the importance of evolving conversations, allowing visitors to feel like they’re truly engaging with a character from history.
4. Embrace the Educational Potential AI characters are more than just entertainment; they can serve as powerful educational tools. They can answer questions, offer guided tours, and dive deeper into lesser-known stories. When designed well, they can turn a visit into an active learning experience. At 1956 Individuals, we design AI characters to be as informative as they are engaging, making history feel alive and relevant.
5. Test and Refine No matter how compelling the technology, regular testing and refinement are essential. Gather feedback from visitors and staff to ensure that the AI character is meeting your expectations and adding value. Technology should never feel like a gimmick—it should seamlessly integrate into the broader visitor experience.
If you'd like to find out more and talk to us about introducing AI characters at your organisation, feel free to get in touch.
